Today we are excited to introduce Objective Labs, a new venture dedicated to helping DeFi teams achieve sustainable, long-term growth. Founded by a passionate duo with a shared vision, Objective Labs was born from a desire to grow the pie and distribute DeFi beyond its bubble. 

DeFi is evolving rapidly. Liquidity is scattered across chains and protocols. Flows are increasingly asymmetric. New protocols go to market every week. In this highly competitive environment, launching your product is just 1% of the work. Objective Labs exists to fill the gap.

Our thesis is that growth emerges at the intersection of risk and strategic opportunity. To find their catalyst, teams must take calculated risks and be early to asymmetric bets. At Objective Labs, we help projects discover and capture the 1% of opportunities that drive significant results. In other words, we find product-market fit.

Service providers are often seen as extractive, slow-moving, and blind to opportunity. At Objective Labs we break that mold, bringing a startup mentality fit for our growth mission. We are proactive, hands-on, and iterate quickly. We are highly opinionated, work only on things that have impact, and are not afraid to pivot.

Propelling Euler to a Billion

With this mission in mind, we are thrilled to announce our first partnership with Euler Labs. Three months ago we approached CEO Michael Bentley with deep conviction for the future of Euler. Two weeks later Objective Labs was born. We are eternally grateful to the Euler team for believing in us and giving us the opportunity.

Today we advise on risk for over $300M in deposits, ensuring strategic asset listings and efficient distribution of token incentives. Parallel to that, we work on scaling distribution by automating processes and eliminating bottlenecks. We also developed a secret new lending product ready to be launched at the right time.

In just three months, Euler became the fastest-growing lending protocol, with deposits skyrocketing by over 400% to exceed $1B. That milestone is even more impressive given Euler spent less than 1/10 on incentives compared to competitors. Euler’s remarkable achievement is undoubtedly a testament to the strength and resilience of the Euler team. It is also hard proof for the success of our approach to growth.

Get Involved

Let’s scale DeFi beyond its bubble together. Reach out for a free consultation to explore how Objective Labs can drive your growth with customized strategies and expert insights. Let’s unlock your potential together.

For more information, visit our website or contact us on X or Telegram. Follow us on social media for updates and insights.