Privacy Policy

Last updated: March 28, 2025

Objective Labs Ltd ("Objective Labs", "the Organization", "we", "us", "our") is a software and services company.

Information Covered by This Policy

Objective Labs may gather and receive information through various channels. We collect information when you visit our Site, register for information about our services, receive communications from us, or when you interact with us directly.

For the purposes of this Policy, "Personal Information" refers to data that directly or indirectly identifies an individual, such as name, email address, identification number, location data, online identifier, or other factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that individual. This also includes information referred to as "personally identifiable information" or "personal data" under applicable data privacy laws.

This Policy does not extend to practices of companies we don't own or control or people we don't manage. Our Site may contain links to other websites, applications, platforms or services operated by third parties. For example, we use platforms like Medium.com for our blogs and provide links to LinkedIn and Twitter. These third parties' practices are governed by their own privacy policies. We recommend reviewing those policies to understand how they may use your personal information.

Information We Collect

We collect the following types of personal information:

Information You Provide to Us

When you contact us, complete forms on our site, or subscribe to alerts or mailing lists, we collect certain contact or demographic information including your name, email address, and areas of interest.

Some services we offer may require payment. For these transactions, we collect payment information including payment card details, expiration dates, and billing information.

We may collect data about your transactions and activities, such as requests, searches, or orders.

In some cases, you might provide us information about others, such as when sharing our Site content with a contact. Please only share information about others if you are authorized to do so and have informed them about this Policy. We will use their information as described herein.

Information Collected from Other Sources

We may gather information from other sources, including event organizers where Objective Labs participates, third-party data providers, business partners, and social media platforms. This information typically includes name, email address, and phone number. Social media platforms like Medium, Twitter, and LinkedIn provide information such as username, user ID, demographic details, and other information, subject to your settings on those platforms and their privacy practices.

Information Collected Automatically

We automatically collect certain information when you visit our Site or subscribe to our communications. This includes visitor statistics, technical information about browsers and devices, and information about technical issues or crashes.

Additionally, we and third parties automatically collect certain information through cookies and similar technologies. This includes information about your activities over time across our Site and across third-party sites, apps, or other media. Some cookies assign or collect unique identifiers associated with your browser or device and may collect information while you use our Site or while running in the background.

Automatically collected information includes:

• Information about your computer, device, browser, and operating system
• Internet protocol (IP) address, used to determine your general geographic location
• Device identifiers
• Information about your interactions with our Site, including browsing activities and content you've accessed
• Information about how you accessed our Site, including details about websites visited immediately before or after
• Demographic and interest information
• Information about your interactions with email messages, such as whether you opened or clicked links in emails

How We Use Your Information

We collect and process personal information for these purposes:

• To process your requests and provide materials you've signed up for
• To provide customer assistance and technical support
• To understand how visitors use our Site and analyze interactions with our content
• To communicate with you, including sending requested materials, information about our services, responses to your inquiries, and marketing communications
• For advertising and marketing purposes
• To protect our rights and the rights of others

We may also process personal information to comply with legal obligations, to protect vital interests of you or others, or for tasks carried out in the public interest.

Legal Bases for Processing

We only process your personal information with a valid legal basis, which includes:

• Contractual necessity: When we use your information to fulfill our contractual obligations, such as providing materials you've requested or purchased
• Legal obligations: When we use your information to comply with laws or to protect our rights or the rights of others
• Legitimate interests: When we use your information to provide Site content, communicate with you, for advertising and marketing, in corporate transactions, or with business partners and social media platforms. Our legitimate interests include improving our services, understanding user interactions, developing new offerings, and customizing content to be more relevant to you
• Consent: When required by law, we will obtain your consent for certain types of processing

If we request your consent to process personal information, you can withdraw that consent at any time by contacting us.

How We Share Information

We may share personal information in these ways:

• With service providers performing services or handling transactions for us, including payment processors, security consultants, hosting providers, and analytics services
• With business partners
• With advertising networks and websites for marketing purposes
• With social media platforms (note that when you interact with social media features on our Site, those platforms may collect information according to their own privacy practices)
• With other parties when required by law, to protect our rights, or during corporate transactions
• With your consent or at your direction

Data Retention

We retain data, including personal information, as required by law. We may keep your information to pursue legitimate business interests, conduct audits, comply with legal obligations, resolve disputes, and enforce agreements. Any removal of personal information complies with relevant data protection laws and other statutory requirements. We may retain information in anonymized or aggregated form.

Data Security

We implement appropriate technical and organizational safeguards to protect the security, confidentiality, and integrity of your information. These measures are designed to prevent loss, misuse, unauthorized access, disclosure, alteration, and destruction of your data. While we take reasonable steps to guard personal information, no security system is impenetrable, and we cannot guarantee 100% security of information we process.

Your Rights and Choices

Opt-Out Preferences

You can opt out of non-essential data collection by managing cookies in your web browser or using Global Privacy Control. We honor opt-out preference signals for each browser where implemented. EU and UK residents can opt out of interest-based advertising through additional mechanisms. Note that blocking cookies may limit your ability to use all features of our Site.

Marketing Communications

You can object to processing for direct marketing purposes or third-party data sharing by emailing us at info@objectivelabs.io. You can unsubscribe from our marketing emails by clicking the "Unsubscribe" link in our communications.

Data Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

• Accessing your personal information
• Understanding how we process your data
• Correcting inaccuracies
• Deleting your information (subject to certain exceptions)
• Restricting processing
• Transferring your information
• Obtaining copies of your provided data
• Objecting to processing
• Declining automated decision-making
• Withdrawing consent
• Filing complaints with supervisory authorities

Exercising Your Rights

To exercise your rights, contact us at info@objectivelabs.io. We may need to verify your identity and residence before completing your request. We use personal information provided in requests only for verification and completion purposes. We strive to respond to valid requests within one month unless otherwise required by law.

International Data Transfers

We operate globally with partners worldwide. When you use our services, your information may be processed in countries outside your residence, including the United States. For EEA or UK residents, this includes transfers outside those regions. Some destination countries may have different data protection standards than your home country.

For transfers of data protected under this Policy to jurisdictions without an adequacy decision from the European Commission or UK's Information Commissioner's Office, we implement appropriate safeguards in accordance with EU or UK Data Protection Law, including Standard Contractual Clauses.

Children's Privacy

We do not knowingly collect personal information from children under 16. If you are under 16, please do not use our Site or services or send us personal information. If we discover we have received information from someone under 16, we will delete that information promptly. If you believe we have information from or about anyone under 16, please email info@objectivelabs.io.

Policy Updates

To improve our Site and services, we may update this Policy periodically. When we make changes, we will update the "Last Updated" date at the top of this Policy. We encourage you to review this Policy regularly for the latest information on our privacy practices.

Contact Us

If you have questions about our Privacy Policy, please contact us by email at info@objectivelabs.io.